The project will consist of five components. Next to project management and communication, three components will be dedicated to the joint creation of a cross-border tourism information product each. They are based on one another and the main focus is on multi-linguality and on efficiency due to joint efforts. Component 1: Overall Project Management to co-ordinate the activities. Component 2: Communication & Dissemination promotes the project and the museums to increase visitor numbers. Component 3: Online Information Portal attracts more tourists due to multi-lingual offer and a broad information basis on the museums and the cities, cross-selling effects between the museums can occur. Component 4: Online Ticketing Tool makes the museums more accessible locally and abroad, hotels and travel agencies can book online which will result in more visitors to the museums and the cities. Component 5: Visitor Guidance System will be an attraction on itself, which fascinates a broad audience and attracts a larger target group, also in the future.
By working on the project a personal network is created and further co-operation potential will be detected.
Component 3 Online Information Platform
Component 3 includes the joint development of an online platform (considering web 2.0 techniques) about the museums and the project, plus additional information about the Baltic Sea as an ecosystem and about the region's tourism offers. The platform shall be multilingual in all languages represented in the partner countries plus English and Chinese, to open the information up to international tourists. It will employ Web 2.0 technologies for user generated content. A concept needs to be developed to update the content continuously on a long-term basis.
Component 4 Online Ticketing Tool
The joint development of an online ticketing tool that can be applied in the websites of the museums, the joint online platform and with external partners e.g. hotels, tourism boards is the content of component 4. All languages of the South Baltic Region plus English shall be available.
Component 5 Visitor Guidance System
In component 5 the joint development of a prototype of a state of the art, multilingual visitor guidance system shall be accomplished and a test of the system will be conducted. It shall make use of modern, future oriented media and combine all needs (e.g. information, education, entertainment, merchandising). An external assignment will be given to the renowned Technical University of Berlin for the testing of the equipment in their sophisticated laboratories. The system shall help make the museums more attractive even in the future and solve language barriers. All languages of the South Baltic region plus English shall be available.